real success story
How to improve your SME with IT
the success story of Kleine Konditorei
Lessons from supporting an SME from day one
- 1
How can an SME transform its business through technology?
The use of IT for SMEs is not just an option, but a necessity to remain competitive in a digitalized market. A clear example is the Kleine Konditorei bakery in Hamburg, which embraced innovation to boost its sales. By deciding to integrate its online store with Wolt’s API for home deliveries, they not only increased their local customer base but also attracted new audiences beyond their immediate area, achieving sustainable growth.
- 2
What can we learn from Kleine Konditorei’s success?
This traditional bakery realized that physical sales were limiting its growth. With the help of IT experts, they decided to create an online store based on Shopify, which allowed them to receive orders 24/7, offer local reservations and deliveries, display their product catalog in a visually attractive way, and improve customer communication through newsletters and promotions. The online store creation with MedusaJA (NodeJS) was fast, cost-effective, and enabled Kleine Konditorei to adapt to new consumer demands.
- 3
Why is it important to consult an IT expert for SMEs?
If you're thinking about digitizing your business, consulting an expert is the first step to ensure success. Many SMEs try to manage their digital transformation internally, but lack the necessary experience, which results in wasted time and resources. An IT expert can help you choose the best platform to launch your eCommerce, implement secure payment solutions, optimize your website for search engines (SEO), and integrate marketing and sales tools. If you want to take this step safely, you can learn more about the benefits of working with an IT expert.
- 4
How to effectively build an online store with WordPress?
Creating an online store with WordPress is one of the best options for SMEs due to its ease of use, flexibility, and low cost. However, to do it properly you need to correctly define your catalog structure, choose a theme optimized for online sales, install essential plugins for security, payments, and SEO, and properly configure shipping and billing methods. If you’re considering digitizing your business, whether in the Basque Country or nationwide, Experthero is your perfect starting point, offering free and no-obligation advice.
- 5
What other benefits does digital transformation bring to an SME?
In addition to opening new income streams, SMEs that invest in IT achieve greater operational efficiency, reduced administrative costs, better data and customer behavior analysis, automation of repetitive tasks, and improved adaptability to market changes. These benefits allow traditional businesses like bakeries, local shops, and small retailers not only to survive but also to grow in the digital world.